I Help Medical Affairs Professionals Make Sense of the AI Shift

Medical Affairs is in the middle of a quiet revolution. AI tools are changing how we analyze data, engage with physicians, and build medical strategies. But most of us were never trained for this — we learned on the job, one experiment at a time.

That's why I started writing. I wanted a place to share what actually works — not theoretical frameworks, but the real tools, workflows, and strategies I use every day as a Medical Affairs Lead in oncology.

Dr. Artur Kokornaczyk — Professional headshot

The Short Version

I'm a pharmacist with a PhD from the University of Münster. After a research fellowship at Nagoya University in Japan, I joined pharma as a Medical Science Liaison at Bayer. In 2017, I moved to AstraZeneca — first managing an MSL team, then becoming a Medical Affairs Manager and eventually Lead for oncology in Germany.

Along the way, I launched five oncology products, built brustkrebs.de (a patient information platform for breast cancer), and became the person on the team who kept asking: "Could we automate this? Could AI do this better?"

Today I lead Medical Affairs for lung cancer at AstraZeneca Germany, managing a team of four. Outside of my day job, I build AI-powered tools, write about digital strategy in pharma, and help other Medical Affairs professionals navigate the same questions I've been working through.

Where Science Meets Strategy

Over 10 years of driving medical strategy, digital transformation, and patient-centered innovation in oncology.

Medical Affairs Leadership

Leading integrated medical strategies in lung cancer across Germany. Five successful product launches, omnichannel engagement strategies, and cross-functional team leadership spanning Medical, Regulatory, and Market Access.

10+Years

AI & Digital Innovation

Building digital tools, dashboards, and agentic AI workflows that increase productivity across Medical Affairs teams. Championing AI adoption within the organization and exploring how large language models transform how we engage with healthcare professionals.

AI Workflows LLMs Dashboards

Patient-Centric Initiatives

Spearheaded the development of brustkrebs.de — a patient information platform helping breast cancer patients better understand their diagnosis, treatment options, and care pathway.

Featured: brustkrebs.de

Written for Pharma Professionals Who Build

Whether you're an MSL considering the move to Medical Advisor, a Medical Affairs Manager exploring AI, or a pharma professional looking to build your digital presence — this is for you.

Career in Medical Affairs

Honest guides on how to get into Medical Affairs, what the job actually looks like, and how to grow from MSL to Lead.

AI & Digital Strategy

Practical applications of AI in pharma — from LLM workflows and agentic systems to dashboards and automation.

Thought Leadership

Perspectives on where Medical Affairs is heading — the "Medical Advisor 2030" vision, digital transformation, and personal branding.

Sharing What I've Learned

I regularly speak at internal summits and industry events on topics ranging from AI adoption in Medical Affairs to the future of omnichannel engagement in oncology. My goal is to inspire teams to think differently about how we deliver medical value.

AI in Medical Affairs
Digital Transformation
Medical Strategy
Patient Engagement
Dr. Artur Kokornaczyk speaking at a conference

The Path So Far

2011 – 2015

PhD in Pharmacy

University of Münster · University of Nagoya, Japan

Magna Cum Laude. Research in pharmaceutical sciences with an international fellowship at Nagoya University.

2016 – 2017

Medical Science Liaison

Bayer · Cardiovascular Medicine

Field medical work with Key Opinion Leaders in the cardiovascular & renal space.

2017 – 2019

MSL Manager, Solid Tumors

AstraZeneca · Head & Neck, GI, GU Cancers

Managing a team of Medical Science Liaisons across multiple solid tumor indications.

2019 – 2023

Medical Affairs Manager, Breast Cancer

AstraZeneca · Oncology

Five product launches. Omnichannel medical strategies. Created brustkrebs.de. Promoted to Medical Affairs Lead.

2023 – Present

Medical Affairs Lead, Lung Cancer

AstraZeneca · NSCLC Germany

Strategic leadership for advanced lung cancer therapies. Leading a team of 4 Medical Affairs Managers. AI innovation champion. Building digital tools and agentic workflows for Medical Affairs.